29 lines
1.1 KiB
Markdown
29 lines
1.1 KiB
Markdown
---
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title: FBA (Fulfillment by Amazon)
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type: concept
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tags: [logistics, amazon, ecommerce, cross-border]
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aliases: [Fulfillment by Amazon, FBM, Merchant-Fulfilled]
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---
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## Definition
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亚马逊自营物流服务，卖家将商品发送至亚马逊仓库，亚马逊负责存储、拣货、包装、配送、客服和退换货。
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## Key Features
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- Prime 标识：享受亚马逊 Prime 会员两天达服务
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- Buy Box 优势：FBA 卖家更容易获得 Buy Box
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- 客户服务：亚马逊处理客户咨询和退换货
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- 库存管理：亚马逊跟踪库存并自动补货提醒
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## Cost Components
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- 仓储费：月度仓储费 + 长期仓储费
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- 履约费：基于商品尺寸和重量
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- 头程费：卖家将商品运至亚马逊仓库
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- 退换货处理费
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## Comparison with FBM
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- FBA：更快配送、更易获得 Buy Box、更高转化率，但成本更高
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- FBM：成本更低、控制更灵活，但配送慢、获取 Buy Box 难
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## Connections
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- [[Marketing Cross-Border E-Commerce Specialist]] ← uses ← [[FBA (Fulfillment by Amazon)]]
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- [[Amazon]] ← provides ← [[FBA (Fulfillment by Amazon)]] |