nexus/wiki/concepts/Momentum-Nudge.md

title, type, tags, sources, last_updated

title	type	tags	sources	last_updated
Momentum Nudge	concept	gamification behavioral-psychology engagement	product-behavioral-nudge-engine	2026-04-20

Definition

即时正向反馈与持续动力构建机制，通过庆祝已完成的任务而非聚焦剩余任务来维持用户动力。

Mechanism

• 庆祝已完成的微任务（如"完成了 5 个！"）
• 立即提供强化反馈
• 提供清晰的退出选项或继续选项

Example

"Nice work! We sent 15 follow-ups, wrote 2 templates, and thanked 5 customers. That's amazing. Want to do another 5 minutes, or call it for now?"

Success Metrics

• Action Completion Rate（行动完成率）
• User Retention（用户留存）
• Engagement Health（参与健康度）

Related Concepts

• Micro-Sprint
• Default Bias
• Opt-Out Completion

Connections

• Behavioral Nudge Engine ← implements ← Momentum Nudge