32 lines
927 B
Markdown
32 lines
927 B
Markdown
---
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title: "Momentum Nudge"
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type: concept
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tags: [gamification, behavioral-psychology, engagement]
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sources: [product-behavioral-nudge-engine]
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last_updated: 2026-04-20
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---
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## Definition
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即时正向反馈与持续动力构建机制，通过庆祝已完成的任务而非聚焦剩余任务来维持用户动力。
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## Mechanism
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- 庆祝已完成的微任务（如"完成了 5 个！"）
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- 立即提供强化反馈
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- 提供清晰的退出选项或继续选项
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## Example
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> "Nice work! We sent 15 follow-ups, wrote 2 templates, and thanked 5 customers. That's amazing. Want to do another 5 minutes, or call it for now?"
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## Success Metrics
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- Action Completion Rate（行动完成率）
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- User Retention（用户留存）
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- Engagement Health（参与健康度）
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## Related Concepts
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- [[Micro-Sprint]]
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- [[Default Bias]]
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- [[Opt-Out Completion]]
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## Connections
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- [[Behavioral Nudge Engine]] ← implements ← [[Momentum Nudge]]
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