47 lines
1.6 KiB
Markdown
47 lines
1.6 KiB
Markdown
---
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title: "Playwright"
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type: entity
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tags: ["browser-automation", "web-scraping", "playwright", "javascript"]
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sources: ["marketing-carousel-growth-engine"]
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last_updated: 2026-04-26
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---
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## Definition
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微软出品的浏览器自动化框架，支持 Chromium/Firefox/WebKit 多浏览器引擎。在 [[marketing-carousel-growth-engine]] 中用于抓取任意网站 URL，提取品牌信息和内容。
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## Key Details
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- **Engine**: Playwright with Chromium（完整 JavaScript 渲染页面抓取）
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- **Usage**: 导航目标 URL 及内部页面（pricing、features、about、testimonials）
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- **Script**: `analyze-web.js` 执行完整业务研究，输出 `analysis.json`
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- **Requires**: `playwright install chromium`
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## Output (analysis.json)
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- **品牌提取**: 名称、Logo、配色、字体、Favicon
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- **内容分析**: 标题、标语、功能、定价、客户评价、数据、CTA
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- **内部页面导航**: pricing / features / about / testimonials
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- **竞品检测**: 从网站内容识别 20+ 已知 SaaS 竞品
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- **业务分类**: 业务类型和细分市场识别
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- **钩子生成**: 针对细分市场的痛点钩子
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- **视觉上下文**: 用于幻灯片生成的视觉参考定义
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## Usage in Carousel Growth Engine Pipeline
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```
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Phase 2: Research & Analyze
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1. analyze-web.js → Playwright 完整分析目标 URL
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2. 品牌提取（颜色/字体/Logo/Favicon）
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3. 内容挖掘（功能/评价/定价/CTA）
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4. 细分检测（业务类型分类）
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5. 竞品映射（竞品识别）
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↓
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Phase 3: Generate & Verify
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Gemini 根据 analysis.json 提示词生成幻灯片
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```
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## Aliases
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- Playwright
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- playwright
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