26 lines
879 B
Markdown
26 lines
879 B
Markdown
---
|
||
title: "Kano Model"
|
||
type: concept
|
||
tags: [prioritization, product-management, customer-satisfaction]
|
||
sources: [raw/Agent/agency-agents/product/product-sprint-prioritizer.md]
|
||
last_updated: 2026-04-20
|
||
---
|
||
|
||
## Definition
|
||
用户满意度分类模型，通过功能满足程度与用户满意度的非线性关系指导产品决策。
|
||
|
||
## Categories
|
||
- **Must-Be（必备型）**：基本需求，缺失导致强烈不满，存在不产生额外满意度
|
||
- **Performance（绩效型）**：线性关系，越多越好
|
||
- **Delighter（兴奋型）**：超出期望的惊喜功能
|
||
- **Indifferent（无关型）**：用户不在意的功能
|
||
- **Reverse（反向型）**：用户不喜欢的功能
|
||
|
||
## Application
|
||
指导产品路线图规划，平衡基本功能与创新功能的比例。
|
||
|
||
## Related Concepts
|
||
- [[RICE Framework]]
|
||
- [[MoSCoW Method]]
|
||
- [[Product Sprint Prioritizer]]
|