23 lines
753 B
Markdown
23 lines
753 B
Markdown
---
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title: "Meta Ads Manager"
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type: entity
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tags: ["company", "advertising", "paid-social", "meta"]
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last_updated: 2026-04-25
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---
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## Aliases
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- Facebook Ads Manager
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- Meta Ads Manager
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- Meta Business Suite
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## Overview
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Meta Ads Manager 是 Facebook/Instagram 广告的统一管理平台，是付费社交广告的核心渠道之一。由 Meta Platforms（原 Facebook）开发和运营。
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## Role in The Agency
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- [[Paid Media Paid Social Strategist]] Agent 的核心工具之一
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- 支持 [[Advantage+ Campaigns]]、CBO/ABO 架构、像素追踪、Conversions API
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## Connections
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- 支持 [[Custom Audience Engineering]]（像素受众）和 [[Conversions API]] 双轨追踪
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- 可与 [[TikTok Ads]] 共同用于跨平台受众测试
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