21 lines
689 B
Markdown
21 lines
689 B
Markdown
---
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title: "Medical Advertising Compliance"
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type: concept
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tags: [advertising, medical, compliance, china]
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last_updated: 2026-04-20
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---
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## Definition
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Medical Advertising Compliance covers the approval, content, and publication rules governing ads for drugs, devices, and medical services in China.
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## Core Principles
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- Publish only after required review/approval
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- Avoid absolute claims, guarantees, endorsements, and efficacy comparisons
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- Keep copy within approved indications, scope, and certificate details
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- Use internal legal/compliance review before release
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## Related Concepts
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- [[HealthcareMarketingCompliance]]
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- [[MedicalAestheticsCompliance]]
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- [[HealthSupplementMarketing]]
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