23 lines
722 B
Markdown
23 lines
722 B
Markdown
---
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title: "BCG Pyramid Principle"
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type: concept
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tags: [consulting, strategic-communication, framework]
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sources: []
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last_updated: 2026-04-21
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---
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## Definition
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波士顿咨询集团的自上而下逻辑表达原则，先给出核心论点再分层展开支撑论据
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## Core Concept
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- **核心论点（Key Message）**：首先传达最重要的结论
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- **支撑论据（Supporting Arguments）**：按重要性排序的次级论点
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- **数据支撑（Data/Evidence）**：每项论据的具体证据
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## Application
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用于 Executive Summary Generator 的第二步"关键发现"，确保发现按业务影响排序
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## Related Concepts
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- [[McKinsey SCQA Framework]]
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- [[Bain Action-Oriented Model]]
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- [[Executive Summary]] |