24 lines
686 B
Markdown
24 lines
686 B
Markdown
---
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title: "McKinsey SCQA Framework"
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type: concept
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tags: [consulting, strategic-communication, framework]
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sources: []
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last_updated: 2026-04-21
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---
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## Definition
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Situation-Complication-Question-Answer，麦肯锡的结构化叙事框架，通过四步引导读者从情境到解决方案
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## Structure
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- **Situation**：设定背景，描述当前状态
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- **Complication**：揭示挑战或障碍
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- **Question**：提出核心问题
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- **Answer**：给出解决方案或答案
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## Application
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用于 Executive Summary Generator 的第一步"情境概述"，帮助建立叙事逻辑
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## Related Concepts
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- [[BCG Pyramid Principle]]
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- [[Bain Action-Oriented Model]]
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- [[Executive Summary]] |