38 lines
1.4 KiB
Markdown
38 lines
1.4 KiB
Markdown
---
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title: "Opportunity Assessment"
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type: concept
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tags: [product-management, prioritization, decision-framework]
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sources: [product-manager.md]
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last_updated: 2026-04-20
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---
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## Definition
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机会评估是在讨论解决方案之前编写的文档，通过 RICE 框架量化机会价值，支撑 build/explore/defer/kill 决策。
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## Structure
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1. **Why Now?**：市场信号、用户行为变化或竞争压力，为什么现在紧急
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2. **User Evidence**：访谈发现、行为数据、support 信号
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3. **Business Case**：收入影响、成本影响、战略契合度、市场规模
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4. **RICE Prioritization Score**：R × I × C ÷ E
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5. **Options Considered**：构建/MVP/购买/延期选项对比
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6. **Recommendation**：Build / Explore further / Defer / Kill + 理由 + 下一步
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## RICE Score Formula
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| Factor | Description |
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|--------|-------------|
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| Reach | 每季度触达用户数 |
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| Impact | 对指标的影响（0.25/0.5/1/2/3） |
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| Confidence | 信心水平（%） |
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| Effort | 人力月数 |
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| **Score** | **(R × I × C) ÷ E** |
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## Use Case
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- 在进入 PRD 编写前做优先级决策
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- 对齐 leadership 对战略契合和资源意愿
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- 正式 build/defer/kill 推荐文档化推理
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## Connection
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- [[Product Manager Agent]] ← conducts ← [[Opportunity Assessment]]
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- [[RICE Prioritization Score]] ← calculated_in ← [[Opportunity Assessment]]
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- [[Roadmap (Now / Next / Later)]] ← informed_by ← [[Opportunity Assessment]]
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